think, create, produce

Recent Projects

Creative - Strategy - Production

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Oxfam: Three years after the earthquake

A documentary series about the challenges still facing many people in Nepal three years after the 2015 earthquake and how the UK’s Department for International Development and NGOs such as Oxfam have brought lasting change to their lives, but that …

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The street kids of Kitale

A documentary. Winner of Silver @ Deauville Green Festival 2018  Kitale, a town on the Kenya / Uganda border is home to around 1000 boys living rough. They end up alone following family breakup, death of a parent or abuse …

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Short form content for a social enterprise, NALU. Nalu was created by two kids who wanted to make a difference. Shocked by children in poorer rural parts of India being thrown out of school because they could not afford school …

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Green School Stories

52 min documentary made for Ushuaia TV France about a radically different approach to education and how it can inspire change in schools around the world. View the trailer Production of the film, over a year, in central Bali A …

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ELIOR – Women’s Day 2014

An interactive documentary for the ELIOR Group:  Inspiring change across a global company   PROJECT Celebration the role of women at the heart of the ELIOR group for “La Journée Internationale de la Femme 2014” OBJECTIVES Inspiring change across ELIOR by …

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ELIOR – Diversity at the heart of a global group

A series of short form documentaries, bringing people together to discuss diversity and handicap OBJECTIVES : Creating a strategy to communicate Elior’s commitment to diversity, for the ‘Semaine de l’emploi des personnes handicapées’ in France (a week of campaigns to promote the integration …

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Carrefour Baby

SUCCESSFULLY RELAUNCHING A SUPERMARKET OWN-BRAND FOR BABY PRODUCTS WORLDWIDE by making Parents the heart of the story CLIENT: CARREFOUR GLOBAL BRANDS PROJECT: BUILDING THE CARREFOUR BABY BRAND (2012 – 2015) OBJECTIVES: Successful re-launch of Carrefour Baby brand range across five different …

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The Few

RADICALLY CHANGING STORYTELLING FOR THE “ALWAYS ON” AUDIENCE ? MAKE THEM ASK WHO THEY ARE IN THE STORY! CLIENT: Centre National de la Cinematographie / France Television PROJECT: Development of a transmedia thriller for TV, web and mobile. COUNTRIES: France MEDIA: TV, …

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Shine on Sierra Leone

HOW DO YOU CREATE LASTING ENGAGEMENT BY DONORS TO A SMALL SCHOOL IN AFRICA? make them part of the community with a content strategy Charity ‘Shine on Sierra Leone’ needed a way of creating a strong and sustainable relationship with donors. The …

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HOW DO YOU GET PEOPLE USING THE BEST FEATURES OF A RADICALLY DIFFERENT NEW MOBILE PHONE ? By giving the audience ownership of a hugely popular Indian TV show CLIENT – PROJECT : Samsung / Liquid Thread (2012) Concept OBJECTIVES …

powered by imagination, fuelled by curiosity

Creative Director & Producer

- Multi-platform campaign development at Creative Director level for global clients - Persistent engagement strategist for brands including Carrefour, Elior and Revlon

About Curious Ape

With profound belief in the importance of creating stories that can be told across the many touch points we all access on and offline a daily basis.

It is only by engaging audiences where they engage with one another, providing content of real value and utility, that brands will increase their reach and value.

Specialist in creating and producing compelling brand experiences that bring people together around great content. The spread of connected devices is the most exciting thing to happen to marketing in our lifetimes and we are lucky to be here at the leading edge of the revolution.

In 2011, Alex Quennell launched a branded content company in Paris, Novabrand, creating branded content projects for brands and media agencies such as Mediacom, GroupM and Starcom in Asia, the Middle East, UK and South America.

Over the last twelve years, very active development of transmedia projects; developing TV, mobile and web projects for France Television with support from the CNC, interactive documentaries for corporate clients such as ELIOR as well as advising on web documentaries for ARTE TV (Fr)

And 20 years of global content production for all the major US and UK advertising agencies. Successful projects achieved in over 45 countries, on every continent and every climate. Clients include; Nike, Adidas, Coca-cola, HSBC, BA, COI, Pepsi, BBC, Ch4, Orange, Sony, Discovery

What we do

Creating engagement through giving something your target audience actually wants

brand analysis to full campaign execution

Curious Ape can bring a range of interventions from a partnership to nurture an emerging brand, to the design and execution of an existing brand relaunch.

Content Production

Creating content:

  • Digital engagement over every touchpoint – social media, mobile, web, e-commerce
  • Corporate communications
  • Advertising
  • Editorial – stills, film, text
  • Social media – Community activations & management
Follow Us

Alex Quennell

(Fr) +33 614407999 (UK) +44 7831 247979